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Rosengren, Sara
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Dahlén, Micael
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Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
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OLC EcoSci
ECONIS (ZBW)
63
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1
THE WEB - Love at First Site? A Study of Website Advertising Effectiveness - The communication effects and consumer usage of websites differ between products. The patterns differ between high- and low-involvement products and between transformational and informational products.
Dahlon, Micael
;
Rasch, Alexandra
;
Rosengren, Sara
- In:
Journal of advertising research
43
(
2003
)
1
,
pp. 25-33
Persistent link: https://www.econbiz.de/10006505763
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2
Judging a Magazine by Its Advertising: Exploring the Effects of Advertising Content on Perceptions of a Media Vehicle
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10010105390
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3
Publicity vs. Advertising in a Cluttered Environment Effects on Attention and Brand Identification
Rosengren, Sara
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 27-36
Persistent link: https://www.econbiz.de/10008167832
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4
Advertising Creativity Matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10008107591
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5
Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-68
Persistent link: https://www.econbiz.de/10008108971
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6
Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment
Söderlund, Magnus
;
Rosengren, Sara
- In:
Journal of retailing and consumer services
14
(
2007
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10007396801
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7
Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
International journal of advertising : the quarterly …
37
(
2008
)
3
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009976365
Saved in:
8
Making working in retailing interesting: A study of human resource management practices in Danish grocery retail chains
Söderlund, Magnus
;
Rosengren, Sara
- In:
Journal of retailing and consumer services
17
(
2010
)
2
,
pp. 97-109
Persistent link: https://www.econbiz.de/10008382056
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9
Brand–Slogan Matching in a Cluttered Environment
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of marketing communications
12
(
2006
)
4
,
pp. 263-280
Persistent link: https://www.econbiz.de/10008126341
Saved in:
10
Revisiting the smiling service worker and customer satisfaction
Söderlund, Magnus
;
Rosengren, Sara
- In:
International journal of service industry management : IJSIM
19
(
2008
)
5
,
pp. 552-574
Persistent link: https://www.econbiz.de/10008136372
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