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Chang, Chun-Tuan
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International journal of advertising : the quarterly review of marketing communications
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The 'I' of the beholder: How gender differences and self-referencing influence charity advertising
Chang, Chun-Tuan
;
Lee, Yu-Kang
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 447-479
Persistent link: https://www.econbiz.de/10009285725
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Effects of message framing, vividness congruency and statistical framing on responses to charity advertising
Chang, Chun-Tuan
;
Lee, Yu-Kang
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 195-221
Persistent link: https://www.econbiz.de/10008420161
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