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Consumer response to brand renaming as part of an international standardisation strategy

Ringeisen, Petra; Hünerberg, Reinhard - In: International journal of business and globalisation : IJBG 10 (2013) 4, pp. 456-469

Persistent link: https://www.econbiz.de/10010184610

An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework

Deshpande, Sameer; Chreim, Samia; Bello, Roberto; … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 142-159

Persistent link: https://www.econbiz.de/10010160210

Quality adjustment in non-spanning markets with variety aversion

Nishimura, Kazuhiko - In: Journal of economic structures : JES; the official … 2 (2013), pp. 1-18

This paper examines the dynamic process of quality adjustment in cases where the economy lacks a sufficient number of markets for coordinating the level of attributes that configure the qualities of products. It shows that an adjustment process through the development and selection of...

Persistent link: https://www.econbiz.de/10010186057

Integrating brand and marketing perspectives in M&A

Bauer, Florian Andreas; Matzler, Kurt; Wille, Claudia - In: Problems and perspectives in management : PPM 10 (2012) 4, pp. 57-70

Persistent link: https://www.econbiz.de/10010146941

Conceptualisation of branding : strategy based on the Indian pharma sector

Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 175-198

Persistent link: https://www.econbiz.de/10010160208

The journal of brand management : an international journal

Basingstoke : Palgrave Macmillan; 2002-2006,2: London : … - Nachgewiesen 10.2002 -

Persistent link: https://www.econbiz.de/10008932821

Markenartikel : das Magazin für Markenführung

Markenverband - Hamburg : New-Business-Verl; anfangs: Berlin : Merkur; … - 1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …

Persistent link: https://www.econbiz.de/10008380468

Strategy and organisational learning in multinational corporations : a game theory approach

Lin, Liang-hung - In: International journal of business and globalisation : IJBG 10 (2013) 2, pp. 157-172

Persistent link: https://www.econbiz.de/10010184599

Journal of quality technology : a quarterly journal of methods, applications and related topics

American Society for Quality; American Society for … - Milwaukee, Wis. : ASQ - 1.1969 -

Persistent link: https://www.econbiz.de/10008385381

Founding motives and venture performance : an empirical analysis of technology-oriented new ventures in Austria

Breitenecker, Robert J.; Goller, Barbara - In: International journal of entrepreneurship and small business 18 (2013) 4, pp. 443-469

Persistent link: https://www.econbiz.de/10010146144