Narrow search
Showing 1 - 10 of 78
Cover Image
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra; Hünerberg, Reinhard - In: International journal of business and globalisation : IJBG 10 (2013) 4, pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
Cover Image
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10010184621
Cover Image
Journal of international consumer marketing
Philadelphia, Pa. : Taylor & Francis Group; anfangs: … - 1.1988 -
Persistent link: https://www.econbiz.de/10008336012
Cover Image
Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia
Yuwo, Hartano; Ford, John B.; Purwanegara, Mustika Sufiati - In: Organizations and markets in emerging economies 4 (2013) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10010148153
Cover Image
Youth visitors' satisfaction in Greek cultural heritage destinations : the case of Delphi
Boukas, Nikolaos - In: Tourism planning & development 10 (2013) 3, pp. 285-306
Persistent link: https://www.econbiz.de/10010184462
Cover Image
Website and social media usage : implications for the further development of wine tourism, hospitality, and the wine sector
Alonso, Abel Duarte; Bressan, Alessandro; O'Shea, Michelle - In: Tourism planning & development 10 (2013) 3, pp. 229-248
Persistent link: https://www.econbiz.de/10010184465
Cover Image
Policy measures for creating an integrated and brand-focused regional innovation system in tourism in a shadow destination : insights from Pisa's destination development strategy
Brambini, Annalisa; Vang, Jan - In: International journal of business and globalisation : IJBG 10 (2013) 2, pp. 194-219
Persistent link: https://www.econbiz.de/10010184596
Cover Image
The promotion of UNESCO biosphere reserves as tourist destinations : a preliminary examination of trends and implications
Ryan, Jason; Silvanto, Sari; Seitz, Victoria - In: International journal of business and globalisation : IJBG 10 (2013) 3, pp. 309-324
Persistent link: https://www.econbiz.de/10010184604
Cover Image
Integrated marketing communication in tourism, an analysis : case study, Muntenia and Oltenia
Stǎncioiu, Aurelia-Felicia; Botoş, Andreea; Orzan, Mihai - In: Theoretical and applied economics : GAER review 20 (2013) 6, pp. 7-34
Persistent link: https://www.econbiz.de/10010185987
Cover Image
The economic and communication implications of tourism in Romania
Paicu, Claudia Elena; Hristache, Diana Andreia - In: Theoretical and applied economics : GAER review 20 (2013) 7, pp. 119-128
Persistent link: https://www.econbiz.de/10010185988