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Ramaswamy, Venkatram
19
Ramaswamy, Venkat
9
Chatterjee, Rabikar
4
Damien, Paul
4
Meyer, Mary C.
4
Prahalad, C.K.
4
Cohen, Steven H.
3
DeSarbo, Wayne S.
3
Krishnan, M.S.
3
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2
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2
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1
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1
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Management science : journal of the Institute for Operations Research and the Management Sciences
4
Strategy & leadership : a publication of Strategic Leadership Forum
4
Journal of marketing research : JMR
3
Harvard business review : HBR
2
Marketing research : a magazine of management and applications
2
Decision support systems : DSS ; the international journal
1
Harvard-Business-Manager : das Wissen der Besten
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of services and operations management
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1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Operations research, Management science : OR MS ; the international literature digest
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OLC EcoSci
ECONIS (ZBW)
40
Other ZBW resources
10
RePEc
5
BASE
4
USB Cologne (EcoSocSci)
2
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Co-creation of value : towards an expanded paradigm of value creation
Ramaswamy, Venkat
- In:
Marketing Review St. Gallen : die neue …
26
(
2009
)
6
,
pp. 11-17
Persistent link: https://www.econbiz.de/10009854016
Saved in:
2
Co-creating unique value with customers
Prahalad, C.K.
;
Ramaswamy, Venkat
- In:
Planning review : a publ. of The Planning Forum, The …
32
(
2004
)
3
,
pp. 4-9
Persistent link: https://www.econbiz.de/10006609937
Saved in:
3
Building the Co-Creative Enterprise By getting all their stakeholders — From employees to customers to suppliers — To participate in product and process design, a few pioneers are attaining breakthrough insights and developing brand new business models.
Ramaswamy, Venkat
;
Gouillart, Francis
- In:
Harvard business review : HBR
(
2010
),
pp. 100-110
Persistent link: https://www.econbiz.de/10008704465
Saved in:
4
Competing through co-creation: innovation at two companies
Ramaswamy, Venkat
- In:
Strategy & leadership : a publication of Strategic …
38
(
2010
)
2
,
pp. 22-30
Persistent link: https://www.econbiz.de/10008706897
Saved in:
5
Co-Creating Strategic Risk-Return Management
Frigo, Mark L.
;
Ramaswamy, Venkat
- In:
Strategic finance : leadership strategies in …
90
(
2009
)
11
,
pp. 24-33
Persistent link: https://www.econbiz.de/10008257017
Saved in:
6
Co-creating value through customers' experiences: the Nike case
Ramaswamy, Venkat
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
5
,
pp. 9-14
Persistent link: https://www.econbiz.de/10008099702
Saved in:
7
It's about human experiences… and beyond, to co-creation
Ramaswamy, Venkat
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 195-197
Persistent link: https://www.econbiz.de/10008846832
Saved in:
8
Competing through co-creation: innovation at two companies
Ramaswamy, Venkat
- In:
Strategy & leadership : a publication of Strategic …
38
(
2010
)
2
,
pp. 22-30
Persistent link: https://www.econbiz.de/10008386152
Saved in:
9
Leading the transformation to co-creation of value
Ramaswamy, Venkat
- In:
Strategy & leadership : a publication of Strategic …
37
(
2009
)
2
,
pp. 32-37
Persistent link: https://www.econbiz.de/10008225665
Saved in:
10
Reply - "A Note on Ramaswamy, Chatterjee, and Cohen's Latent Joint Segmentation Models"
Ramaswamy, Venkatram
;
Chatterjee, Rabikar
;
Cohen, Steven H.
- In:
Journal of marketing research : JMR
36
(
1999
)
1
,
pp. 115-119
Persistent link: https://www.econbiz.de/10006667559
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