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Effects of Temporal and Social Distance on Consumer Evaluations
Kim, Kyeongheui; Zhang, Meng; Li, Xiuping - In: Journal of consumer research : JCR ; an … 35 (2008) 4, pp. 706
Persistent link: https://www.econbiz.de/10008151101
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Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set
Kim, Kyeongheui; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 34 (2008) 6, pp. 882-896
Persistent link: https://www.econbiz.de/10007992527
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Brand Concept Maps: A Methodology for Identifying Brand Association Networks
John, Deborah Roedder; Loken, Barbara; Kim, Kyeongheui; … - In: Journal of marketing research : JMR 43 (2006) 4, pp. 549-563
Persistent link: https://www.econbiz.de/10007301094
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Disposition Effects and Underlying Mechanisms in E-Trading of Stocks
Lee, Hyun-Jung; Park, Jongwon; Lee, Jin-Yong; Wyer, … - In: Journal of marketing research : JMR 45 (2008) 3, pp. 362-378
Persistent link: https://www.econbiz.de/10008052520
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Brand Synergy Effects in Multiple Brand Extensions
Shine, Byung Chul; Park, Jongwon; Wyer, Robert S. - In: Journal of marketing research : JMR 44 (2007) 4, pp. 663-670
Persistent link: https://www.econbiz.de/10007860734
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Effects of Temporal Distance and Memory on Consumer Judgments
Kim, Yeung-Jo; Park, Jongwon; Wyer Jr, Robert S. - In: Journal of consumer research : JCR ; an … 36 (2009) 4, pp. 634-645
Persistent link: https://www.econbiz.de/10008336338
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The economic impact of engineering research centers: preliminary results of a pilot study
Roessner, David; Manrique, Lynne; Park, Jongwon - In: The journal of technology transfer 35 (2010) 5, pp. 475-494
Persistent link: https://www.econbiz.de/10008453376
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Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112
John, Deborah Roedder; Loken, Barbara; Kim, Kyeong-Heui; … - In: MSI reports : working paper series (2005) 3, pp. 41-65
Persistent link: https://www.econbiz.de/10009893443