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The glocalisation of channels of distribution: a case study
Jain, Megha; Khalil, Shadab; Le, Angelina Nhat-Hanh; … - In: Management decision : MD 50 (2012) 3, pp. 521-539
Persistent link: https://www.econbiz.de/10009843427
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Brand extension: using parent brand personality as leverage
Le, Angelina Nhat Hanh; Cheng, Julian Ming Sung; Lee, … - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 599-619
Persistent link: https://www.econbiz.de/10010013843
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The Influence of the Provision of Online Channel Functions on Exporting Channel Performance: The Moderating Effect of International Experience
Wang, Michael Chih-Hung; Khalil, Shadab; Blankson, Charles - In: Journal of global marketing 24 (2011) 2, pp. 125-136
Persistent link: https://www.econbiz.de/10008992805
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The purchasing impact of fan identification and sports sponsorship
Wang, Michael Chih-Hung; Jain, Megha; Cheng, Julian … - In: Marketing intelligence & planning 30 (2012) 5, pp. 553-567
Persistent link: https://www.econbiz.de/10009993487
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A Stage Model of International Brand Development: The perspectives of manufacturers from two newly industrialized economies#8212South Korea and Taiwan
Cheng, Julian Ming-Sung; Blankson, Charles; Wu, Paul C.S.; … - In: Industrial marketing management : the international … 34 (2005) 5, pp. 504-514
Persistent link: https://www.econbiz.de/10006236518
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An AHP approach to assessing the relative importance weights of ERP performance measures
Tsai, Wen-Hsien; Hsu, Ping-Yu; Cheng, Julian Ming-Sung; … - In: International journal of management & enterprise … 3 (2006) 4, pp. 351-375
Persistent link: https://www.econbiz.de/10006010185
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Critical management issues in implementing ERP: empirical evidences from Taiwanese firms
Tsai, Wen-Hsien; Chien, Shih-Wen; Fan, Yi-Wen; Cheng, … - In: International journal of services and standards 1 (2004-05) 3, pp. 299-318
Persistent link: https://www.econbiz.de/10006017626
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Impact of Positioning Strategies on Corporate Performance
Blankson, Charles; Kalafatis, Stavros P.; Cheng, Julian … - In: Journal of advertising research 48 (2008) 1, pp. 106-122
Persistent link: https://www.econbiz.de/10008051945
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Consumer involvement and brand loyalty in services: evidence from the commercial airline industry in Taiwan
Chen, Lily Shui-lien; Wang, Michael Chih-hung; Cheng, … - In: International journal of services and standards 4 (2008) 4, pp. 437-452
Persistent link: https://www.econbiz.de/10009867333
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Retail bank selection in developed and developing countries: A cross-national study of students' bank-selection criteria
Blankson, Charles; Omar, Ogenyi Ejye; Cheng, Julian … - In: Thunderbird international business review 51 (2009) 2, pp. 183-198
Persistent link: https://www.econbiz.de/10008209975