Subsahara-Afrika gilt als Musterregion für hohe Wachstumsraten der Mobilfunk-Nutzung. Zwischen 2000 und 2011 haben mehr als 500 Millionen Menschen in der Region Zugang zu Mobilfunknetzen erhalten, schätzt die Internationalen Fernmeldeunion (ITU). Ihr zufolge sind von 2005 bis 2010 die mobilen...

In the early days of nationalization, it seemed axiomatic that price and quality standards could be better managed by State Owned Enterprises (SOE). Subsequent experience, however demonstrates that public ownership and control are different as the challenges of imposing effective public...

This paper focuses on the problems posed by the uniform price and market cream skimming in a context in which the incumbent is restricted asymmetric prices and products and analyzes the risks of a graveyard spiral process. We point that the price elasticity of demand, the brand loyalty and the...

This study spotlighted on the financial services industry specifically in the creation of brand trust across online channel, which constructs a significant contribution to the under-researched area of online branding. Content analysis was performed on the web sites of top ten bank retailers in...