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Luna, David
18
Peracchio, Laura A.
10
Ringberg, Torsten
5
Lerman, Dawn
4
Carroll, Ryall
2
Gupta, Susan Forquer
2
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2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
2
Psychology & marketing
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of management studies : JMS
1
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1
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OLC EcoSci
ECONIS (ZBW)
38
RePEc
11
Other ZBW resources
3
BASE
2
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1
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10
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22
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1
One Individual, Two Identities: Frame Switching among Biculturals
Luna, David
;
Ringberg, Torsten
;
Peracchio, Laura A.
- In:
Journal of consumer research : JCR ; an …
35
(
2008
)
2
,
pp. 279-293
Persistent link: https://www.econbiz.de/10008085095
Saved in:
2
The Construal (In)compatibility Effect: The Moderating Role of a Creative Mind-Set
Yang, Xiaojing
;
Ringberg, Torsten
;
Mao, Huifang
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011
)
4
,
pp. 681-697
Persistent link: https://www.econbiz.de/10009848784
Saved in:
3
A Cultural Models Approach to Service Recovery
Ringberg, Torsten
;
Odekerken-Schröder, Gaby
; …
- In:
Journal of marketing
71
(
2007
)
3
,
pp. 194
Persistent link: https://www.econbiz.de/10007745069
Saved in:
4
Towards a Socio-Cognitive Approach to Knowledge Transfer
Ringberg, Torsten
;
Reihlen, Markus
- In:
Journal of management studies : JMS
45
(
2008
)
5
,
pp. 912-935
Persistent link: https://www.econbiz.de/10008077653
Saved in:
5
The importance of understanding the symbolic world of customers in asymmetric business-to-business relationships
Ringberg, Torsten
;
Gupta, Susan Forquer
- In:
The journal of business & industrial marketing
18
(
2003
)
6
,
pp. 607
Persistent link: https://www.econbiz.de/10007030688
Saved in:
6
Structural Constraints in Code-Switched Advertising
Luna, David
;
Lerman, Dawn
;
Peracchio, Laura A.
- In:
Journal of consumer research : JCR ; an …
32
(
2005
)
3
,
pp. 416-423
Persistent link: https://www.econbiz.de/10006641991
Saved in:
7
Advertising to Bilingual Consumers: The Impact of Code-Switching on Persuasion
Luna, David
;
Peracchio, Laura A.
- In:
Journal of consumer research : JCR ; an …
31
(
2005
)
4
,
pp. 760-765
Persistent link: https://www.econbiz.de/10006644490
Saved in:
8
Points of View and Pieces of Time: A Taxonomy of Image Attributes
Larsen, Yal
;
Luna, David
;
Peracchio, Laura A.
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
1
,
pp. 102-111
Persistent link: https://www.econbiz.de/10006646318
Saved in:
9
Moderators of Language Effects in Advertising to Bilinguals: A Psycholinguistic Approach
Luna, David
;
Peracchio, Laura A.
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
2
,
pp. 284-295
Persistent link: https://www.econbiz.de/10006657589
Saved in:
10
An integrative framework for cross-cultural consumer behavior
Luna, David
;
Gupta, Susan Forquer
- In:
International marketing review
18
(
2001
)
1
,
pp. 45-69
Persistent link: https://www.econbiz.de/10006278338
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