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Supersize in One Dimension, Downsize in Three Dimensions: Effects of Spatial Dimensionality on Size Perceptions and Preferences
Chandon, Pierre; Ordabayeva, Nailya - In: Journal of marketing research : JMR 46 (2009) 6, pp. 739-754
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008340010
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Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers
Ordabayeva, Nailya; Chandon, Pierre - In: Journal of consumer research : JCR ; an … 38 (2011) 1, pp. 27-42
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009133157
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The "I Designed It Myself" Effect in Mass Customization
Franke, Nikolaus; Schreier, Martin; Kaiser, Ulrike - In: Management science : journal of the Institute for … 56 (2010) 1, pp. 125-141
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008353373
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Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society
Burroughs, James E; Nguyen Chaplin, Lan; Pandelaere, Mario - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 18-31
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010122810
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A Neurological Study of Compulsive Buying Behaviour
Raab, Gerhard; Elger, Christian E.; Neuner, Michael; … - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 4, pp. 401-414
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009343954
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Cyberangriffe - Hacker gefährden Energieversorgung
Weber, Bernd - In: EW : das Magazin für die Energie-Wirtschaft 112 (2013) 13, pp. 98-99
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010177885
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Wirkung von Markenemotionen: Neuromarketing als neuer verhaltenswissenschaftlicher Zugang.
Esch, Franz-Rudolf; Möll, Thorsten; Eiger, Christian Erich - In: Marketing : ZFP ; journal of research and management 30 (2008) 2, pp. 109-126
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008067612
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Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf; Möll, Thorsten; Schmitt, Bernd; … - In: Journal of consumer psychology : the official journal … 22 (2012) 1, pp. 75-86
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009838778
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Functional magnetic resonance imaging in consumer research: A review and application
Reimann, Martin; Schilke, Oliver; Weber, Bernd; … - In: Psychology & marketing 28 (2011) 6, pp. 608-638
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008995080
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Neurowissenschaftliche Analyse des Regret-Effektes und der Beeinflussbarkeit der Kaufentscheidungszufriedenheit
Aholt, Andreas; Neuhaus, Carolin; Teichert, Thorsten; … - In: NeuroPsychoEconomics 2 (2007) 1, pp. 76-91
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009951783