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English
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Dekimpe, Marnik G.
46
Hanssens, Dominique M.
34
Gielens, Katrijn
8
Srinivasan, Shuba
8
Pauwels, Koen
7
Steenkamp, Jan-Benedict E.M.
7
Deleersnyder, Barbara
6
Leeflang, Peter S.H.
5
van Heerde, Harald J.
5
Croux, Christophe
4
Lemmens, Aurélie
4
Sarvary, Miklos
4
Silva-Risso, Jorge
4
Cleeren, Kathleen
3
Parker, Philip M.
3
Bijmolt, Tammo H.A.
2
Geyskens, Inge
2
Gucht, Linda M.Van de
2
Helsen, Kristiaan
2
Koll, Oliver
2
Kornelis, Marcel
2
Nijs, Vincent R.
2
Steenkamp, Jan-Benedict E. M.
2
Van de Gucht, Linda M.
2
Verboven, Frank
2
Verhoef, Peter C.
2
Villanueva, Julian
2
Wieringa, Jaap E.
2
Yoo, Shijin
2
van Doorn, Jenny
2
Albuquerque, Paulo
1
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1
Bruyneel, Sabrina D.
1
Bulte, Christophe Van den
1
Dewitte, Siegfried
1
Finkbeiner, Carl
1
Franses, Philip Hans
1
François, Pierre
1
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1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of marketing research : JMR
9
MSI reports : working paper series
8
Journal of marketing
7
Management science : journal of the Institute for Operations Research and the Management Sciences
3
International journal of forecasting
2
Journal of retailing
2
Journal of retailing and consumer services
2
Technological forecasting & social change : an international journal
2
Banking strategies : management insights in financial services
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Harvard business review : HBR
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of advertising research
1
Journal of behavioral decision making
1
Journal of econometrics
1
Journal of international money and finance
1
Journal of the Academy of Marketing Science
1
Long range planning : LRP ; international journal of strategic management
1
Marketing : journal of research and management
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
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OLC EcoSci
ECONIS (ZBW)
208
RePEc
31
USB Cologne (EcoSocSci)
3
EconStor
1
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1
Competitive Reactions to Advertising and Promotion Attacks
Steenkamp, Jan-Benedict E.M.
;
Nijs, Vincent R.
; …
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
1
,
pp. 35-54
Persistent link: https://www.econbiz.de/10006878235
Saved in:
2
Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
36
(
1999
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10006664534
Saved in:
3
The Category-Demand Effects of Price Promotions - Price promotions are able to significantly increase demand for a product category; but on, temporarily. By how much depends on...
Nijs, Vincent R.
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10006902876
Saved in:
4
Empirical Generalizations About Market Evolution and Stationarity
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G109
Persistent link: https://www.econbiz.de/10006936050
Saved in:
5
The Persistence of Marketing Effects on Sales
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10006937958
Saved in:
6
Long-run effects of price promotions in scanner markets
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
; …
- In:
Journal of econometrics
89
(
1999
)
1
,
pp. 269-292
Persistent link: https://www.econbiz.de/10006786603
Saved in:
7
Time-series models in marketing:
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
International journal of research in marketing : IJRM ; …
17
(
2000
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10006184642
Saved in:
8
Do Promotions Benefit Manufacturers, Retailers, or Both?
Srinivason, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
- In:
Management science : journal of the Institute for …
50
(
2004
)
5
,
pp. 617-629
Persistent link: https://www.econbiz.de/10006080850
Saved in:
9
Long-Run Abstinence After Narcotics Abuse: What Are the Odds?
Dekimpe, Marnik G.
;
Gucht, Linda M.Van de
;
Hanssens, …
- In:
Management science : journal of the Institute for …
44
(
1998
)
11
,
pp. 1478-1492
Persistent link: https://www.econbiz.de/10006098371
Saved in:
10
Time-series models in marketing : some recent developments
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009037359
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