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SME practice towards integrated marketing communications
Gabrielli, Veronica; Balboni, Bernardo - In: Marketing intelligence & planning 28 (2010) 3, pp. 275-291
Persistent link: https://www.econbiz.de/10008707072
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Co-branded cause-related marketing campaigns : the importance of linking two strong brands
Baghi, Ilaria; Gabrielli, Veronica - In: International review on public and non-profit marketing 10 (2013) 1, pp. 13-29
Persistent link: https://www.econbiz.de/10010117367
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Consumption practices of fast fashion products : a consumer-based approach
Gabrielli, Veronica; Baghi, Ilaria; Codeluppi, Vanni - In: Journal of fashion marketing and management 17 (2013) 2, pp. 206-224
Persistent link: https://www.econbiz.de/10010159663
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Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica; Grappi, Silvia; Baghi, Ilaria - In: The journal of brand management : an international journal 19 (2012) 7, pp. 567-581
Persistent link: https://www.econbiz.de/10009973157
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For-profit or non-profit brands: Which are more effective in a cause-related marketing programme?
Baghi, Ilaria; Gabrielli, Veronica - In: The journal of brand management : an international journal 20 (2013) 3, pp. 218-231
Persistent link: https://www.econbiz.de/10010062102
Cover Image
SME practice towards integrated marketing communications
Gabrielli, Veronica; Balboni, Bernardo - In: Marketing intelligence & planning 28 (2010) 3, pp. 275-291
Persistent link: https://www.econbiz.de/10008418725