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Identification and Validation of the Components of the Person-Object Relationship
Evrard, Yves; Aurier, Philippe - In: Journal of business research : JBR 37 (1996) 2, pp. 127
Persistent link: https://www.econbiz.de/10006739497
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Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe; Lanauze, Gilles Séré de - In: International journal of retail & distribution management 39 (2011) 11, pp. 810-836
Persistent link: https://www.econbiz.de/10009340296
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Perceived justice and consumption experience evaluations: A qualitative and experimental investigation
Aurier, Philippe; Siadou-Martin, Béatrice - In: International journal of service industry management : IJSIM 18 (2007) 5, pp. 450-471
Persistent link: https://www.econbiz.de/10007799772
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Impacts of perceived brand relationship orientation on attitudinal loyalty: An application to strong brands in the packaged goods sector
Lanauze, Gilles Séré de; Aurier, Philippe - In: European journal of marketing : EJM 46 (2012) 11, pp. 1602-1628
Persistent link: https://www.econbiz.de/10010041698
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The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development
Aurier, Philippe; N’Goala, Gilles - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 303-326
Persistent link: https://www.econbiz.de/10008403961