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The maximizing mind-set
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Ma, Jingjing
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Roese, Neal J
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Psychology & marketing
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ECONIS (ZBW)
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Special Issue: Counterfactual Thinking - Counterfactual Thinking and Marketing: Introduction to the Special Issue
Roese, Neal J.
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Psychology & marketing
17
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2000
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4
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pp. 277-280
Persistent link: https://www.econbiz.de/10006984651
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The Countability Effect: Comparative versus Experiential Reactions to Reward Distributions
Ma, Jingjing
;
Roese, Neal J
- In:
Journal of consumer research : JCR ; an …
39
(
2013
)
6
,
pp. 1219-1233
Persistent link: https://www.econbiz.de/10010101892
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