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Symbolic purchase in sport: the roles of self-image congruence and perceived quality
Kwak, Dae Hee; Kang, Joon-Ho - In: Management decision : MD 47 (2009) 1, pp. 85-99
Persistent link: https://www.econbiz.de/10008172125
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Revisiting the Satisfaction-Loyalty Relationship in the Sport Video Gaming Context: The Mediating Role of Consumer Expertise
Kwak, Dae Hee; McDaniel, Stephen; Kim, Ki Tak - In: Journal of sport management : the official journal of … 26 (2012) 1, pp. 81-92
Persistent link: https://www.econbiz.de/10009835644
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The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak; Kwak, Dae Hee; Kim, Yu Kyoum - In: Journal of management & organization : journal of … 16 (2010) 4, pp. 515-527
Persistent link: https://www.econbiz.de/10009893013
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Exploring the Role of Emotions on Sport Consumers' Behavioral and Cognitive Responses to Marketing Stimuli
Kwak, Dae Hee; Kim, Yu Kyoum; Hirt, Edward R. - In: European Sport management quarterly : ESMQ 11 (2011) 3, pp. 225-251
Persistent link: https://www.econbiz.de/10009178832