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Kalliny, Morris
12
Saran, Anshu
5
Ghanem, Salma
3
Minor, Michael S.
2
Serviere, Laura
2
Benmamoun, Mamoun
1
Cropf, Robert A.
1
Cruthirds, Kevin W.
1
Dagher, Grace
1
Fisher, Caroline
1
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Journal of global marketing
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
Journal of current issues and research in advertising : JCIRA
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Multinational business review
2
International journal of electronic marketing and retailing : IJEMR
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OLC EcoSci
ECONIS (ZBW)
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The Role of the Advertising Agency in the Cultural Message Content of Advertisements: A Comparison of the Middle East and the United States
Kalliny, Morris
;
Ghanem, Salma
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10008306782
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2
Cultural Differences and Similarities in Television Commercials in the Arab World and the United States
Kalliny, Morris
;
Saran, Anshu
;
Ghanem, Salma
;
Fisher, …
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10008847751
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3
Signals of global advertising appeals in emerging markets
Oyedele, Adesegun
;
Minor, Michael S.
;
Ghanem, Salma
- In:
International marketing review
26
(
2009
)
4-5
,
pp. 521-541
Persistent link: https://www.econbiz.de/10008326560
Saved in:
4
Cosmopolitanism: Concept and Measurement
Saran, Anshu
;
Kalliny, Morris
- In:
Journal of global marketing
25
(
2012
)
5
,
pp. 282-291
Persistent link: https://www.econbiz.de/10010104520
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5
Television Advertising in the Arab World: A Status Report
Kalliny, Morris
;
Dagher, Grace
;
Minor, Michael S.
; …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 215-223
Persistent link: https://www.econbiz.de/10008074617
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6
Corporate culture, organizational dynamics and implementation of innovations : a conceptual framework
Saran, Anshu
;
Serviere, Laura
;
Kalliny, Morris
- In:
Asian journal of marketing : the official journal of …
3
(
2009
)
1
,
pp. 10-19
Persistent link: https://www.econbiz.de/10009897910
Saved in:
7
Corporate culture, organizational dynamics and implementation of innovation : a conceptual framework
Saran, Anshu
;
Serviere, Laura
;
Kalliny, Morris
- In:
Asian journal of marketing : the official journal of …
4
(
2010
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10009897917
Saved in:
8
Academic research in the Latin American context : a review of the empirical literature 1990-2010
Martinez, Candace A.
;
Kalliny, Morris
- In:
Multinational business review
20
(
2012
)
3
,
pp. 231-247
Persistent link: https://www.econbiz.de/10010048288
Saved in:
9
The Arab Spring, MNEs, and virtual public spheres
Benmamoun, Mamoun
;
Kalliny, Morris
;
Cropf, Robert A.
- In:
Multinational business review
20
(
2012
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10010005143
Saved in:
10
Cell phone advertising delivery acceptance : development, purification and validation of the advertising delivery acceptance scale
Saran, Anshu
;
Cruthirds, Kevin W.
;
Kalliny, Morris
; …
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10009878497
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