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Pedersen, Paul M.
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International journal of sport management and marketing : IJSMM
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Set the agenda like Beckham : a professional sports league's use of YouTube to disseminate messages to its users
Zimmerman, Matthew H.
;
Clavio, Galen E.
;
Lim, Choong Hoon
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 180-195
Persistent link: https://www.econbiz.de/10009869683
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2
Social Media - Social Media and Sports Marketing: Examining the Motivations and Constraints of Twitter Users
Witkemper, Chad
;
Lim, Choong Hoon
;
Waldburger, Adia
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
3
,
pp. 170-184
Persistent link: https://www.econbiz.de/10010030147
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3
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
Mcdaniel, Stephen R.
;
Lim, Choonghoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10007730197
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4
Analysing the print media coverage of professional tennis players: British newspaper narratives about female competitors in the Wimbledon Championships
Vincent, John
;
Pedersen, Paul M.
;
Whisenant, Warren A.
; …
- In:
International journal of sport management and marketing …
2
(
2007
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10009869496
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5
The juxtaposition of sport and communication: defining the field of sport communication
Pedersen, Paul M.
;
Laucella, Pamela C.
;
Miloch, Kimberly S.
- In:
International journal of sport management and marketing …
2
(
2007
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10009869502
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6
Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Pedersen, Paul M.
;
Kraft, Patrick M.
;
Drane, Dan
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10009869598
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7
The influence of socialisation agents on the fan loyalty of Korean teens
Yoh, Taeho
;
Pai, Hao-ting
;
Pedersen, Paul M.
- In:
International journal of sport management and marketing …
6
(
2009
)
4
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009869611
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8
The influence of managerial activities on the success of intercollegiate athletic directors
Whisenant, Warren A.
;
Pedersen, Paul M.
- In:
American business review
22
(
2004
)
1
,
pp. 21-26
Persistent link: https://www.econbiz.de/10009081823
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