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Re-Inquiries - Memory Interference in Advertising: A Replication and Extension
Kumar, Anand; Krishnan, Shanker - In: Journal of consumer research : JCR ; an … 30 (2004) 4, pp. 602-611
Persistent link: https://www.econbiz.de/10006647706
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Retrieval Disruption in Collaborative Groups due to Brand Cues
Lindsey, Charles D.; Krishnan, H.Shanker - In: Journal of consumer research : JCR ; an … 33 (2007) 4, pp. 470-478
Persistent link: https://www.econbiz.de/10007612003
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Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift
Duhachek, Adam; Zhang, Shuoyang; Krishnan, Shanker - In: Journal of consumer research : JCR ; an … 34 (2007) 3, pp. 395-405
Persistent link: https://www.econbiz.de/10007861079
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The moderating role of emotional differentiation on satiation
Poor, Morgan; Duhachek, Adam; Krishnan, Shanker - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 507-520
Persistent link: https://www.econbiz.de/10010021673
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How co-branding versus brand extensions drive consumers' evaluations of new products: A brand equity approach
Besharat, Ali - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1240-1250
Persistent link: https://www.econbiz.de/10009794113
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Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation
Wiles, Michael A.; Jain, Shailendra P.; Mishra, Saurabh; … - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 828-846
Persistent link: https://www.econbiz.de/10008708352
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For Better or For Worse? Valenced Comparative Frames and Regulatory Focus
Jain, Shailendra Pratap; Lindsey, Charles; Agrawal, Nidhi; … - In: Journal of consumer research : JCR ; an … 34 (2007) 1, pp. 57-65
Persistent link: https://www.econbiz.de/10007743768
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To Buy or Not to Buy: Consumers' Demand Response Patterns for Healthy Versus Unhealthy Food
Talukdar, Debabrata; Lindsey, Charles - In: Journal of marketing 77 (2013) 2, pp. 124-123
Persistent link: https://www.econbiz.de/10010089707
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Explaining consumer acceptance of handheld Internet devices
Bruner, Gordon C.; Kumar, Anand - In: Journal of business research : JBR 58 (2005) 5, pp. 553-558
Persistent link: https://www.econbiz.de/10006713931
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INTERNET - Web Commercials and Advertising Hierarchy-of-Effects The previous study of web commercials was replicated and extended. What difference did use of a nonstudent sample make?
Bruner II, Gordon C.; Kumar, Anand - In: Journal of advertising research 40 (2000) 1-2, pp. 35-42
Persistent link: https://www.econbiz.de/10006516457