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Kuusela, Hannu
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3
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Using the pairwise comparison method to assess competitive priorities within a supply chain
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Spence, Mark T.
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 631-639
Persistent link: https://www.econbiz.de/10009987175
Saved in:
2
Value co-creation: theoretical approaches and practical implications
Saarijärvi, Hannu
;
Kannan, P.K.
;
Kuusela, Hannu
- In:
European business review : EBR ; the official journal …
25
(
2013
)
1
,
pp. 6-19
Persistent link: https://www.econbiz.de/10010063325
Saved in:
3
Understanding consumers' online conversation practices in the context of convenience food
Närvänen, Elina
;
Saarijärvi, Hannu
;
Simanainen, Olli
- In:
International journal of consumer studies
37
(
2013
)
5
,
pp. 569-576
Persistent link: https://www.econbiz.de/10010162681
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4
Expertise effects on prechoice decision processes and final outcomes: A protocol analysis
Kuusela, Hannu
;
Spence, Mark T.
;
Kanto, Antti J.
- In:
European journal of marketing : EJM
32
(
1998
)
5-6
,
pp. 559-576
Persistent link: https://www.econbiz.de/10006098610
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5
Consumer perceptions of Internet banking in Finland: The moderating role of familiarity
Mäenpää, Katariina
;
Kale, Sudhir H.
;
Kuusela, Hannu
; …
- In:
Journal of retailing and consumer services
15
(
2008
)
4
,
pp. 266-276
Persistent link: https://www.econbiz.de/10008052309
Saved in:
6
Identifying competitive customer value propositions in retailing
Rintamäki, Timo
;
Kuusela, Hannu
;
Mitronen, Lasse
- In:
Managing service quality : MSQ ; an international journal
17
(
2007
)
6
,
pp. 621-634
Persistent link: https://www.econbiz.de/10007881028
Saved in:
7
How Consumers Select Life Insurance Policies: A Protocol Analysis
Kuusela, Hannu
;
Spence, Mark T.
- In:
Journal of professional services marketing
18
(
1998
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10007059456
Saved in:
8
Investment service providers gaining competitive advantage by focusing on consumers’ varying investment goals
Puustinen, Pekka
;
Kuusela, Hannu
;
Rintamäki, Timo
- In:
Journal of financial services marketing : JFSM
17
(
2012
)
3
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010022896
Saved in:
9
Consumer perceptions of Internet banking in Finland: The moderating role of familiarity
Mäenpää, Katariina
;
Kale, Sudhir H.
;
Kuusela, Hannu
; …
- In:
Journal of retailing and consumer services
15
(
2008
)
4
,
pp. 266-277
Persistent link: https://www.econbiz.de/10008883313
Saved in:
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