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Desired state of entrepreneurial IT organizations : an analysis based on Iran's SMEs
Sarlak, Mohammad Ali; Ghorbani, Ali; Esfanjani, Hosein … - In: International journal of e-entrepreneurship and … 1 (2010) 2, pp. 45-58
Persistent link: https://www.econbiz.de/10009957510
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Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films
Takhar, Amandeep; Maclaran, Pauline; Parsons, Elizabeth; … - In: Journal of marketing management : MM 26 (2010) 11, pp. 1057-1074
Persistent link: https://www.econbiz.de/10008707612
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Rich descriptions: Evoking informant self-reflexivity in marketing and consumer research
Takhar, Amandeep; Chitakunye, Pepukayi - In: Journal of marketing management : MM 28 (2012) 7, pp. 912-936
Persistent link: https://www.econbiz.de/10009994555
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Bollywood Cinemas Global Reach: Consuming the Diasporic Consciousness
Takhar, Amandeep; Maclaran, Pauline; Stevens, Lorna - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 266-280
Persistent link: https://www.econbiz.de/10010018415