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Frustration and consumer evaluation of search advertising and search engine effectiveness : the case of hedonic versus utilitarian product
Sun, Qin; Spears, Nancy - In: Journal of electronic commerce research : JECR 13 (2012) 2, pp. 122-134
Persistent link: https://www.econbiz.de/10010005117
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Country branding through Olympic Games
Sun, Qin; Paswan, Audhesh - In: The journal of brand management : an international journal 19 (2012) 8, pp. 641-655
Persistent link: https://www.econbiz.de/10009982417
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Frustration Theory: toward an understanding of keyword search effectiveness and consumer responses
Sun, Qin; Spears, Nancy - In: Journal of customer behaviour 10 (2011) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10009030301
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Country branding using product quality
Sun, Qin; Paswan, Audhesh - In: The journal of brand management : an international journal 19 (2011) 2, pp. 143-158
Persistent link: https://www.econbiz.de/10009334340
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Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans
Zolfagharian, Mohammad Ali; Sun, Qin - In: The journal of consumer marketing 27 (2010) 4, pp. 345-358
Persistent link: https://www.econbiz.de/10008433088
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Marital influence in the decision-making process for services
Stafford, Marla Royne; Ganesh, Gopala K.; Garland, … - In: The journal of services marketing 10 (1996) 1, pp. 6-21
Persistent link: https://www.econbiz.de/10007317318
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Effects of partitioned country image in the context of brand image and familiarity: A categorization theory perspective
Lee, Dongdae; Ganesh, Gopala - In: International marketing review 16 (1999) 1, pp. 18-39
Persistent link: https://www.econbiz.de/10006300160
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The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty
Paswan, Audhesh K.; Spears, Nancy; Ganesh, Gopala - In: The journal of services marketing 21 (2007) 2, pp. 75-87
Persistent link: https://www.econbiz.de/10007720225
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Outshopping Through the Internet: A Multicountry Investigation
Lee, Dongdae; Paswan, Audhesh; Ganesh, Gopala; Xavier, M.J. - In: Journal of global marketing 22 (2008) 1, pp. 53-66
Persistent link: https://www.econbiz.de/10008172381
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Familiarity and interest: in a learning center service context
Paswan, Audhesh K.; Ganesh, Gopala - In: The journal of services marketing 17 (2003) 4-5, pp. 393-419
Persistent link: https://www.econbiz.de/10007103451