Narrow search
Showing 1 - 10 of 19
Cover Image
Enhancing business performance of hotels: The role of innovation and customer orientation
Grissemann, Ursula; Plank, Andreas; Brunner-Sperdin, … - In: International journal of hospitality management 33 (2013), pp. 347-356
Persistent link: https://www.econbiz.de/10010102385
Cover Image
It is all about the emotional state: Managing tourists’ experiences
Brunner-Sperdin, Alexandra; Peters, Mike; Strobl, Andreas - In: International journal of hospitality management 31 (2012) 1, pp. 23-31
Persistent link: https://www.econbiz.de/10009819220
Cover Image
Customer identification as antecedent to customer loyalty: Theoretical and empirical foundation and implications for marketing management
Stokburger-Sauer, Nicola; Bauer, Hans H.; Mäder, Ralf - In: Journal of business economics : JBE 78 (2008) 9, pp. 923-951
Persistent link: https://www.econbiz.de/10008344967
Cover Image
Drivers of consumer–brand identification
Stokburger-Sauer, Nicola; Ratneshwar, S.; Sen, Sankar - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 406-418
Persistent link: https://www.econbiz.de/10010050365
Cover Image
Customer identification as antecedent to customer loyalty: Theoretical and empirical foundation and implications for marketing management
Stokburger-Sauer, Nicola; Bauer, Hans H.; Mäder, Ralf - In: Journal of business economics : JBE 78 (2008) 9, pp. 923-950
Persistent link: https://www.econbiz.de/10008137310
Cover Image
Brand personality: A meta-analytic review of antecedents and consequences
Eisend, Martin; Stokburger-Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216
Persistent link: https://www.econbiz.de/10010161512
Cover Image
Is luxury just a female thing? The role of gender in luxury brand consumption
Stokburger-Sauer, Nicola E.; Teichmann, Karin - In: Journal of business research : JBR 66 (2013) 7, pp. 889-896
Persistent link: https://www.econbiz.de/10010108522
Cover Image
Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance
Grissemann, Ursula S.; Stokburger-Sauer, Nicola E. - In: Tourism management : research, policies, practice 33 (2012) 6, pp. 1483-1493
Persistent link: https://www.econbiz.de/10009988657
Cover Image
The role of aesthetic taste in consumer behavior
Hoyer, Wayne D.; Stokburger-Sauer, Nicola E. - In: Journal of the Academy of Marketing Science 40 (2011) 1, pp. 167-181
Persistent link: https://www.econbiz.de/10009814725