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Lemon, Katherine N.
27
Rust, Roland T.
9
Verhoef, Peter C.
6
Zeithaml, Valarie A.
6
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5
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2
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Journal of retailing
4
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3
International journal of electronic commerce : IJEC
2
Journal of marketing research : JMR
2
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2
Journal of the Academy of Marketing Science
2
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2
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2
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2
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1
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1
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1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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OLC EcoSci
ECONIS (ZBW)
61
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Fishing for compliments and complaints : the influence of solicited customer feedback and company acknowledgment on customer attitudes and intentions
Bone, Sterling A.
;
Lemon, Katherine N.
;
Liljenquist, …
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 51-75
Persistent link: https://www.econbiz.de/10009893539
Saved in:
2
Leveraging customers’ multiple identities: identity synergy as a driver of organizational identification
Fombelle, Paul W.
;
Jarvis, Cheryl Burke
;
Ward, James
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 587-605
Persistent link: https://www.econbiz.de/10009977658
Saved in:
3
Personality traits and fear response to print advertisements: Theory and an empirical study
Mowen, John C.
;
Harris, Eric G.
;
Bone, Sterling A.
- In:
Psychology & marketing
21
(
2004
)
11
,
pp. 927-944
Persistent link: https://www.econbiz.de/10006962122
Saved in:
4
Customer Relationship Management - The Customer Pyramid: - Creating and Serving Profitable Customers
Zeithaml, Valarie A.
;
Rust, Roland T.
;
Lemon, Katherine N.
- In:
California management review : CMR
43
(
2001
)
4
,
pp. 118-142
Persistent link: https://www.econbiz.de/10006619187
Saved in:
5
Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers
Lemon, Katherine N.
;
Nowlis, Stephen M.
- In:
Journal of marketing research : JMR
39
(
2002
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10006654135
Saved in:
6
A Dynamic Model of Customers' Usage of Services: Usage as an Antecedent and Consequence of Satisfaction
Bolton, Ruth N.
;
Lemon, Katherine N.
- In:
Journal of marketing research : JMR
36
(
1999
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10006666718
Saved in:
7
Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness
Hogan, John E.
;
Lemon, Katherine N.
;
Libai, Barak
- In:
Journal of advertising research
44
(
2004
)
3
,
pp. 271-280
Persistent link: https://www.econbiz.de/10006503564
Saved in:
8
The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions
Boone, Derrick S.
;
Lemon, Katherine N.
;
Staelin, Richard
- In:
The journal of product innovation management : an …
18
(
2001
)
2
,
pp. 96-109
Persistent link: https://www.econbiz.de/10006278329
Saved in:
9
The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research
Bolton, Ruth N.
;
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
32
(
2004
)
3
,
pp. 271-292
Persistent link: https://www.econbiz.de/10006150593
Saved in:
10
TOOL KIT - Customer-Centered Brand Management - Brand management still trumps customer management in most large companies, and that focus is increasingly incompatible with growth. Here are seven ways to put brands where they belong -- In the service of growing customer equity.
Rust, Roland T.
;
Zeithaml, Valarie A.
;
Lemon, Katherine N.
- In:
Harvard business review : HBR
(
2004
),
pp. 110-120
Persistent link: https://www.econbiz.de/10005925334
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