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The economics of advertising and privacy
Tucker, Catherine E. - In: International journal of industrial organization 30 (2012) 3, pp. 326-330
Persistent link: https://www.econbiz.de/10009972294
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Customer search in response to sales taxes : the Internet versus catalogs
Anderson, Eric T.; Fong, Nathan M.; Simester, Duncan I.; … - In: MSI reports : working paper series (2008) 4, pp. 25-45
Persistent link: https://www.econbiz.de/10009893523
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Privacy Regulation and Online Advertising
Goldfarb, Avi; Tucker, Catherine E. - In: Management science : journal of the Institute for … 57 (2011) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10008811680
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HETEROGENEITY AND THE DYNAMICS OF TECHNOLOGY ADOPTION
Ryan, Stephen P; Tucker, Catherine - 2011
Persistent link: https://www.econbiz.de/10009799422
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Growing Two-Sided Networks by Advertising the User Base: A Field Experiment
Tucker, Catherine; Zhang, Juanjuan - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 805-815
Persistent link: https://www.econbiz.de/10008708354
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When does retargeting work? : timing information specificity
Lambrecht, Anja; Tucker, Catherine - In: MSI reports : working paper series (2011) 2, pp. 3-42
Persistent link: https://www.econbiz.de/10010117606
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Surplus Chinese Men: Demographic Determinants of the Sex Ratio at Marriageable Ages in China
Tucker, Catherine; Van Hook, Jennifer - In: Population and development review 39 (2013) 2, pp. 209-229
Persistent link: https://www.econbiz.de/10010130841
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Days on market and home sales
Tucker, Catherine; Zhang, Juanjuan; Zhu, Ting - In: The Rand journal of economics 44 (2013) 2, pp. 337-360
Persistent link: https://www.econbiz.de/10010136245
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Paywalls and the demand for news
Chiou, Lesley; Tucker, Catherine - In: Information economics and policy : IEP 25 (2013) 2, pp. 61-69
Persistent link: https://www.econbiz.de/10010153340
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WHY MANAGING CONSUMER PRIVACY CAN BE AN OPPORTUNITY - Too often, companies treat privacy policies as a compliance cost. Instead, think of managing consumer privacy as a way to give people a positive experience with your brand.
Goldfarb, Avi; Tucker, Catherine - In: MIT sloan management review 54 (2013) 3, pp. 10-12
Persistent link: https://www.econbiz.de/10010104711