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Neslin, Scott A.
28
van Heerde, Harald J.
11
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6
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6
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4
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Journal of marketing research : JMR
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing
4
Journal of retailing
4
MSI reports : working paper series
4
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OLC EcoSci
ECONIS (ZBW)
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Price war : what is it good for? ; store visit and basket size response to the price war in Dutch grocery retailing
Heerde, Harald J. van
;
Gijsbrechst, Els
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 87-112
Persistent link: https://www.econbiz.de/10009893480
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2
Decomposing the Sales Promotion Bump with Store Data
van Heerde, Harald J.
;
Leeflang, Peter S.H.
;
Wittink, …
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10006880109
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3
Marketing Models and the Lucas Critique
van Heerde, Harald J.
;
Dekimpe, Marnik G.
;
Putsis, …
- In:
Journal of marketing research : JMR
42
(
2005
)
1
,
pp. 15-21
Persistent link: https://www.econbiz.de/10006641613
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4
The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity
Ebbes, Peter
;
Papies, Dominik
;
van Heerde, Harald J.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1115-1123
Persistent link: https://www.econbiz.de/10009809776
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5
Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding
Ataman, M.Berk
;
Mela, Carl F.
;
Van Heerde, Harald J.
- In:
Journal of marketing research : JMR
44
(
2007
)
1
,
pp. 14-20
Persistent link: https://www.econbiz.de/10007596671
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6
Building Brands
Ataman, M.Berk
;
Mela, Carl F.
;
van Heerde, Harald J.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1036-1054
Persistent link: https://www.econbiz.de/10008145155
Saved in:
7
Building Brands
Ataman, M.Berk
;
Mela, Carl F.
;
van Heerde, Harald J.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1036
Persistent link: https://www.econbiz.de/10008145156
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8
Winners and Losers in a Major Price War
van Heerde, Harald J.
;
Gijsbrechts, Els
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 499-518
Persistent link: https://www.econbiz.de/10008110493
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9
Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions
van Oest, Rutger D.
;
van Heerde, Harald J.
;
Dekimpe, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 721-738
Persistent link: https://www.econbiz.de/10008446073
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10
Estimating Cannibalization Rates for Pioneering Innovations
van Heerde, Harald J.
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1024-1040
Persistent link: https://www.econbiz.de/10008762686
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