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Journal of current issues and research in advertising : JCIRA

Philadelphia, Pa : Taylor & Francis Group; anfangs: … - 14.1992 - 32.2010; 33.2012 -

Persistent link: https://www.econbiz.de/10008276111

International journal of advertising : the quarterly review of marketing communications

Henley-on-Thames [u.a.] : World Advertising Research Center; … - 2.1983 -

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Journal of advertising research

New York, NY : Foundation - 1.1960/61; 2.1962 -

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Journal of targeting, measurement and analysis for marketing

Basingstoke : Palgrave Macmillan; 1992/93-2004/05: … - 1.1992/93 -

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Werben & verkaufen : W & V

München : Verl. Werben-&-Verkaufen; -2009: München : … - 1963,Apr. -

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Journal of promotion management : JPM

Binghamton, NY : Haworth Press - 1.1991/93 -

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The value relevance of earnings and cash flows under International Financial Reporting Standards : the case of Greece

Papadatos, Konstantinos; Makri, Vasiliki - In: International journal of accounting, auditing and … 9 (2013) 2, pp. 184-198

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The use of financial statements for decision making by small firms

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Consumer response to brand renaming as part of an international standardisation strategy

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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung

Deutsche Werbewissenschaftliche Gesellschaft; … - Hamburg : New-Business-Verl; 2002,4-2006: Wien : …; … - 44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …

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