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Walsh, Gianfranco
73
Shiu, Edward
15
Mitchell, Vincent-Wayne
14
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13
Beatty, Sharon E.
10
Hennig-Thurau, Thorsten
9
Hassan, Louise M.
8
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5
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4
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4
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Journal of business research : JBR
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7
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OLC EcoSci
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Uncertainty in ethical consumer choice: a conceptual model
Hassan, Louise
;
Shaw, Deirdre
;
Shiu, Edward
;
Walsh, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 182-193
Persistent link: https://www.econbiz.de/10010121757
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2
Demarketing tobacco through governmental policies – The 4Ps revisited
Shiu, Edward
;
Hassan, Louise M.
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 269-278
Persistent link: https://www.econbiz.de/10008162068
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3
HELP - for a life without tobacco: a case study on demarketing across two levels
Hassan, Louise M.
;
Shiu, Edward
;
Walsh, Gianfranco
; …
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 486-502
Persistent link: https://www.econbiz.de/10008259438
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4
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-341
Persistent link: https://www.econbiz.de/10010011433
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5
Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco
;
Hassan, Louise M.
;
Shiu, Edward
; …
- In:
European journal of marketing : EJM
44
(
2010
)
7
,
pp. 1140-1165
Persistent link: https://www.econbiz.de/10008437642
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6
A multi-country assessment of the long-term orientation scale
Hassan, Louise M.
;
Shiu, Edward
;
Walsh, Gianfranco
- In:
International marketing review
28
(
2011
)
1
,
pp. 81-102
Persistent link: https://www.econbiz.de/10008851289
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7
Demarketing tobacco through governmental policies – The 4Ps revisited
Shiu, Edward
;
Hassan, Louise M.
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 269-279
Persistent link: https://www.econbiz.de/10008879236
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8
Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States
Hassan, Louise
;
Walsh, Gianfranco
;
Shiu, Edward
; …
- In:
Journal of advertising : official publication of the …
36
(
2007
)
2
,
pp. 15-32
Persistent link: https://www.econbiz.de/10008125576
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9
‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara
;
Jones, Rosalind
;
Stern, Philip
;
Robinson, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10010094867
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10
Customer-perceived value in business-to-business relationships: A study of software customers
Parry, Sara
;
Rowley, Jennifer
;
Jones, Rosalind
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7
,
pp. 887-912
Persistent link: https://www.econbiz.de/10009994554
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