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It's not Your Magazine AD: Magnitude and Direction of Recent Changes in Advertising Style
Mcquarrie, Edward; Phillips, Barbara - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 95-106
Persistent link: https://www.econbiz.de/10008108969
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Interactive Animation: Exploring Spokes-Characters on the Internet
Phillips, Barbara; Lee, Wei-Na - In: Journal of current issues and research in advertising : … 27 (2005) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10008116636
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It's not Your Magazine AD: Magnitude and Direction of Recent Changes in Advertising Style
McQuarrie, Edward; Phillips, Barbara - In: International journal of advertising : the quarterly … 37 (2008) 3, pp. 95-107
Persistent link: https://www.econbiz.de/10009976367
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Impact of Advertising Metaphor on Consumer Belief: Delineating the Contribution of Comparison Versus Deviation Factors
Phillips, Barbara; McQuarrie, Edward - In: International journal of advertising : the quarterly … 38 (2009) 1, pp. 49-63
Persistent link: https://www.econbiz.de/10009976384
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Personification in Advertising
Delbaere, Marjorie; McQuarrie, Edward; Phillips, Barbara - In: International journal of advertising : the quarterly … 40 (2011) 1, pp. 121-131
Persistent link: https://www.econbiz.de/10009976464
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Personification in Advertising
Delbaere, Marjorie; McQuarrie, Edward; Phillips, Barbara - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-131
Persistent link: https://www.econbiz.de/10008885209
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Impact of Advertising Metaphor on Consumer Belief: Delineating the Contribution of Comparison Versus Deviation Factors
Phillips, Barbara; Mcquarrie, Edward - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10008229555