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Decision-making's impact on organizational learning and information overload
Bettis-Outland, Harriette - In: Journal of business research : JBR 65 (2012) 6, pp. 814-821
Persistent link: https://www.econbiz.de/10009967321
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Using trade show information to enhance company success: an empirical investigation
Bettis-Outland, Harriette; Johnston, Wesley J.; Wilson, … - In: The journal of business & industrial marketing 27 (2012) 5, pp. 384-392
Persistent link: https://www.econbiz.de/10009978671
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Brand equity in B2B services and consequences for the trade show industry
Geigenmüller, Anja; Bettis-Outland, Harriette - In: The journal of business & industrial marketing 27 (2012) 6, pp. 428-436
Persistent link: https://www.econbiz.de/10009998252
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The return on trade show information (RTSI): a conceptual analysis
Bettis-Outland, Harriette; Cromartie, Jane S.; … - In: The journal of business & industrial marketing 25 (2010) 4, pp. 268-272
Persistent link: https://www.econbiz.de/10008406773