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Does perceived consumer fit matter in corporate social responsibility issues?
Lee, Eun Mi; Park, Seong-Yeon; Rapert, Molly I.; … - In: Journal of business research : JBR 65 (2012) 11, pp. 1558-1565
Persistent link: https://www.econbiz.de/10010032146
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To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior
Cho, Yoon-Na; Thyroff, Anastasia; Rapert, Molly I.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1052-1059
Persistent link: https://www.econbiz.de/10010119581
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Employee perception of CSR activities: Its antecedents and consequences
Lee, Eun Mi; Park, Seong-Yeon; Lee, Hyun Jung - In: Journal of business research : JBR 66 (2013) 10, pp. 1716-1724
Persistent link: https://www.econbiz.de/10010132259
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Recent advances in globalization, culture and marketing strategy: Introduction to the special issue
Laroche, Michel; Park, Seong-Yeon - In: Journal of business research : JBR 66 (2013) 8, pp. 955-957
Persistent link: https://www.econbiz.de/10010119568
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A Comparison of Korean and American Gift-Giving Behaviors
Park, Seong-Yeon - In: Psychology & marketing 15 (1998) 6, pp. 577-594
Persistent link: https://www.econbiz.de/10006992379