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Cui, Geng
23
Liu, Hongyan
7
Lui, Hon-Kwong
4
Wong, Man Leung
4
Chan, Tsang-Sing
2
He, Jun
2
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Decision support systems : DSS ; the international journal
3
INFORMS journal on computing : JOC
2
Journal of global marketing
2
Journal of international consumer marketing
2
Journal of international marketing
2
Marketing intelligence & planning
2
The China business review : the magazine of the US-China Business Council
2
Frontiers of business research in China : selected publications from Chinese universities
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of world business : JWB
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Nankai business review international
1
The journal of consumer marketing
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The journal of product & brand management
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OLC EcoSci
ECONIS (ZBW)
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
1
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Culturally incongruent messages in international advertising
Cui, Geng
;
Yang, Xiaoyan
;
Wang, Haizhong
;
Liu, Hongyan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 355-377
Persistent link: https://www.econbiz.de/10009976137
Saved in:
2
Responses of Chinese Consumers to Sex Appeals in International Advertising: A Test of Congruency Theory
Cui, Geng
;
Yang, Xiaoyan
- In:
Journal of global marketing
22
(
2009
)
3
,
pp. 229
Persistent link: https://www.econbiz.de/10008263810
Saved in:
3
An empirical evaluation of a customer-based brand equity model and its managerial implications
Yu, Chunling
;
Zhao, Ping
;
Wang, Haizhong
- In:
Frontiers of business research in China : selected …
2
(
2008
)
4
,
pp. 553-570
Persistent link: https://www.econbiz.de/10009882675
Saved in:
4
Salesperson compensation contract design based on multi-agent principal agent model
Liu, Hongyan
;
Liu, Shizheng
- In:
Nankai business review international
4
(
2013
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10010117613
Saved in:
5
A new approach to classification based on association rule mining
Chen, Guoqing
;
Liu, Hongyan
;
Yu, Lan
;
Wei, Qiang
; …
- In:
Decision support systems : DSS ; the international journal
42
(
2007
)
2
,
pp. 674-689
Persistent link: https://www.econbiz.de/10007391920
Saved in:
6
Discovery of Online Shopping Patterns Across Websites
Yang, Yinghui (Catherine)
;
Liu, Hongyan
;
Cai, Yuanjue
- In:
INFORMS journal on computing : JOC
25
(
2013
)
1
,
pp. 161-176
Persistent link: https://www.econbiz.de/10010082487
Saved in:
7
Discovery of Periodic Patterns in Sequence Data: A Variance-Based Approach
Yang, Yinghui (Catherine)
;
Padmanabhan, Balaji
;
Liu, Hongyan
- In:
INFORMS journal on computing : JOC
24
(
2012
)
3
,
pp. 372-387
Persistent link: https://www.econbiz.de/10009999949
Saved in:
8
Exploring optimization of semantic relationship graph for multi-relational Bayesian classification
Chen, Hailiang
;
Liu, Hongyan
;
Han, Jiawei
;
Yin, Xiaoxin
; …
- In:
Decision support systems : DSS ; the international journal
48
(
2009
)
1
,
pp. 112-122
Persistent link: https://www.econbiz.de/10008900371
Saved in:
9
New approach for the sequential pattern mining of high-dimensional sequence databases
Liu, Hongyan
;
Lin, Fangzhou
;
He, Jun
;
Cai, Yunjue
- In:
Decision support systems : DSS ; the international journal
50
(
2010
)
1
,
pp. 270-281
Persistent link: https://www.econbiz.de/10008717833
Saved in:
10
Marketing to Ethnic Minority Consumers: A Historical Journey (1932-1997)
Cui, Geng
- In:
Journal of macromarketing : examining the interactions …
21
(
2001
)
1
,
pp. 23-31
Persistent link: https://www.econbiz.de/10006901441
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