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Rubel, Olivier
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Naik, Prasad A.
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European journal of operational research : EJOR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Optimal Advertising When Envisioning a Product-Harm Crisis
Rubel, Olivier
;
Naik, Prasad A.
;
Srinivasan, Shuba
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1048-1066
Persistent link: https://www.econbiz.de/10009809772
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Stochastic competitive entries and dynamic pricing
Rubel, Olivier
- In:
European journal of operational research : EJOR
231
(
2013
)
2
,
pp. 381-392
Persistent link: https://www.econbiz.de/10010155799
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