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Baltas, George
15
Argouslidis, Paraskevas C.
3
Matsatsinis, Nikolaos
2
Saridakis, Charalampos
2
Tsafarakis, Stelios
2
Doyle, Peter
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European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of retail & distribution management
2
Journal of the Market Research Society : JMRS
2
Applied economics
1
European journal of operational research : EJOR
1
International journal of market research : JMRS ; the journal of the Market Research Society
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OLC EcoSci
ECONIS (ZBW)
31
Other ZBW resources
13
RePEc
6
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1
Hybrid particle swarm optimization with mutation for optimizing industrial product lines: An application to a mixed solution space considering both discrete and continuous design variables
Tsafarakis, Stelios
;
Saridakis, Charalampos
;
Baltas, George
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10010121637
Saved in:
2
Biologically Inspired Approaches to Strategic Service Design: Optimal Service Diversification Through Evolutionary and Swarm Intelligence Models
Baltas, George
;
Tsafarakis, Stelios
;
Saridakis, Charalampos
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 186-201
Persistent link: https://www.econbiz.de/10010104406
Saved in:
3
Determinants of internet advertising effectiveness: An empirical study
Baltas, George
- In:
International journal of market research : JMRS ; the …
45
(
2003
)
4
,
pp. 505-514
Persistent link: https://www.econbiz.de/10006694015
Saved in:
4
An integrated model of category demand and brand choice
Baltas, George
- In:
Journal of the Market Research Society : JMRS
40
(
1998
)
4
,
pp. 295-306
Persistent link: https://www.econbiz.de/10006700257
Saved in:
5
A flexible model for consumer choice in packaged goods markets
Doyle, Peter
;
Baltas, George
- In:
Journal of the Market Research Society : JMRS
40
(
1998
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10006700851
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6
A model for multiple brand choice
Baltas, George
- In:
European journal of operational research : EJOR
154
(
2004
)
1
,
pp. 144-149
Persistent link: https://www.econbiz.de/10006648544
Saved in:
7
OBSERVATIONS - Effects of Nutrition Information on Consumer Choice - The author provides a discrete choice analysis of consumer response to on-pack nutrition information, recognizing heterogeneous evaluation of nutrition characteristics. Individual brand choice decisions are shown to depend on nutrition information in a way that varies across consumers and nutrition attributes.
Baltas, George
- In:
Journal of advertising research
41
(
2001
)
2
,
pp. 57-63
Persistent link: https://www.econbiz.de/10006512481
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8
Hedonic Price Methods and the Structure of High-Technology Industrial Markets - An Empirical Analysis
Baltas, George
;
Freeman, Jonathan
- In:
Industrial marketing management : the international …
30
(
2001
)
7
,
pp. 599
Persistent link: https://www.econbiz.de/10006273595
Saved in:
9
Shopper characteristics, product and store choice criteria: a survey in the Greek grocery sector
Baltas, George
;
Papastathopoulou, Paulina
- In:
International journal of retail & distribution management
31
(
2003
)
10
,
pp. 498-507
Persistent link: https://www.econbiz.de/10006433048
Saved in:
10
A combined segmentation and demand model for store brands
Baltas, George
- In:
European journal of marketing : EJM
37
(
2003
)
10
,
pp. 1499
Persistent link: https://www.econbiz.de/10006083311
Saved in:
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