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How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication
Parguel, Béatrice
;
Benoît-Moreau, Florence
; …
- In:
Journal of business ethics : JOBE
102
(
2011
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10009187847
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Building brand equity with environmental communication : an empirical investigation in France
Benoit-Moreau, Florence
;
Parguel, Béatrice
- In:
EuroMed journal of business
6
(
2011
)
1
,
pp. 100-116
Persistent link: https://www.econbiz.de/10009890650
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Competitive advertising within store flyers: A win–win strategy?
Mimouni Chaabane, Aîda
;
Sabri, Ouidade
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 478-487
Persistent link: https://www.econbiz.de/10008639773
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