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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna
;
Bijmolt, Tammo H.A.
;
Tribó, Josep A.
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10009846340
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Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens
;
Verhoef, Peter
- In:
GfK marketing intelligence review
3
(
2011
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10009893828
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