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MEDIA RESEARCH - Understanding the role of media in buying a car - Which media are best for car ads? Understand their strengths and weaknesses to plan better campaigns.
McDonald, Stuart - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 8, pp. 37-39
Persistent link: https://www.econbiz.de/10006755090
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PRESS ADVERTISING - Press advertising: Equal to TV in building brands - Does press advertising have the emotional power we expect from TV? New research gives a resounding 'yes'.
Heath, Robert; McDonald, Stuart - In: ADMAP : for decisionmakers in advertising, marketing, … 42 (2007) 4, pp. 34-36
Persistent link: https://www.econbiz.de/10007724553
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Optimal taxation in a growth model with public consumption and home production
Zhang, Jie; Davies, James; Zeng, Jinli; Mcdonald, Stuart - In: Journal of public economics 92 (2008) 3, pp. 885-896
Persistent link: https://www.econbiz.de/10007911128
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The Impact of Interaction and Social Learning on Aggregate Expectations
Bowden, Mark; Mcdonald, Stuart - In: Computational economics 31 (2008) 3, pp. 289
Persistent link: https://www.econbiz.de/10007988796
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R & D Subsidies versus R & D Cooperation in a Duopoly with Spillovers and Pollution
Petrakis, Emmanuel; Poyago-Theotoky, Joanna - In: Australian economic papers 41 (2002) 1, pp. 37-52
Persistent link: https://www.econbiz.de/10006442017
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Optimal incentives for income-generation in universities: the rule of thumb for the Compton tax
Beath, John; Owen, Robert F.; Poyago-Theotoky, Joanna; … - In: International journal of industrial organization 21 (2003) 9, pp. 1301-1322
Persistent link: https://www.econbiz.de/10006168646
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A Note on Endogenous Spillovers in a Non-Tournament R&D Duopoly
Poyago-Theotoky, Joanna - In: Review of industrial organization : RIO 15 (1999) 3, pp. 253-262
Persistent link: https://www.econbiz.de/10006095534
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Organization Design and Information-Sharing in a Research Joint Venture with Spillovers
Beath, John; Poyago-Theotoky, Joanna; Ulph, David - In: Bulletin of economic research 50 (1998) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10006671534
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Coordination costs and research joint ventures
Falvey, Rod; Poyago-Theotoky, Joanna; Teerasuwannajak, … - In: Economic modelling 33 (2013), pp. 965-976
Persistent link: https://www.econbiz.de/10010161470
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Universities and Fundamental Research: Reflections on the Growth of University-Industry Partnerships
Poyago-Theotoky, Joanna; Beath, John; Siegel, Donald S. - In: Oxford review of economic policy 18 (2013) 1, pp. 10-9
Persistent link: https://www.econbiz.de/10010113076