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Le marketing face aux peurs alimentaires - 3 Perceptions des risques et confiance du consommateur - Le besoin de réassurance en consommation ali-mentaire.
Gallen, Céline
- In:
Revue française du marketing
(
2001
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183-184
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pp. 67-86
Persistent link: https://www.econbiz.de/10007968845
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The impact of story bound entrepreneurial role models on self-efficacy and entrepreneurial intention
Laviolette, Eric Michael
;
Lefebvre, Miruna Radu
; …
- In:
International journal of entrepreneurial behaviour & …
18
(
2012
)
6
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pp. 720-742
Persistent link: https://www.econbiz.de/10010117720
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