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Études - La confiance du consommateur vis-à-vis d'un marchand Internet : proposition d'une échelle de mesure.
Chouk, Inès - In: Revue française du marketing (2005) 205, pp. 5-20
Persistent link: https://www.econbiz.de/10007950829
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SPECIAL ISSUE: STRATEGY IMPLEMENTATION AND ASSESSMENT RESEARCH - Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry: Clients' Perception
Ricard, Line; Perrien, Jean - In: Journal of business research : JBR 45 (1999) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10006730906
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The Implementation of Relationship Marketing in Commercial Banking
Perrien, Jean; Filiatrault, Pierre; Ricard, Line - In: Industrial marketing management : the international … 22 (1993) 2, pp. 141-148
Persistent link: https://www.econbiz.de/10006358905
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Dissolution of a Relationship: The Salesforce Perception
Perrien, Jean; Paradis, Sylvie; Banting, Peter M. - In: Industrial marketing management : the international … 24 (1995) 4, pp. 317-328
Persistent link: https://www.econbiz.de/10006331759
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The Meaning of a Marketing Relationship: A Pilot Study: The marketing relationship does not mean the same for a supplier or a buyer
Perrien, Jean; Ricard, Line - In: Industrial marketing management : the international … 24 (1995) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10006335784
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Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model
Toufaily, Elissar; Ricard, Line; Perrien, Jean - In: Journal of business research : JBR 66 (2013) 9, pp. 1436-1447
Persistent link: https://www.econbiz.de/10010121581
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Relational contract norms and the effectiveness of commercial banking relationships
Paulin, Michèle; Perrien, Jean; Ferguson, Ronald - In: International journal of service industry management : IJSIM 8 (1997) 5, pp. 435-452
Persistent link: https://www.econbiz.de/10007128428
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Divorce in a Relationship: The Case of Commercial Banking
Perrien, Jean; Lalonde, Marie-France; Filiatrault, Pierre - In: Journal of professional services marketing 10 (1994) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10007087657
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The Nurturing of Relationships in Commercial and Retail Banking
Blanchard, Kenneth; Perrien, Jean; Marticotte, François; … - In: Journal of professional services marketing 21 (2000) 2, pp. 43-58
Persistent link: https://www.econbiz.de/10007048447
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Reconciliating Literature About Client Satisfaction and Perceived Services Quality
Bahia, Kamilia; Paulin, Michèle; Perrien, Jean - In: Journal of professional services marketing 21 (2000) 2, pp. 27-42
Persistent link: https://www.econbiz.de/10007048448