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Museums, consumers, and on-site experiences
Mencarelli, Rémi; Marteaux, Séverine; Pulh, Mathilde - In: Marketing intelligence & planning 28 (2010) 3, pp. 330-349
Persistent link: https://www.econbiz.de/10008707069
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Positioning strategies of cultural institutions : a renewal of the offer in the face of shifting consumer trends
Pulh, Mathilde; Marteaux; Mencarelli, Rémi - In: International journal of arts management 10 (2008) 3, pp. 4-20
Persistent link: https://www.econbiz.de/10009894177
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La méthode de l'essai photographique collectif : Mise en uvre sur le site de Bibracte.
Graillot, Laurence; Mencarelli, Rémi; … - In: Revue française du marketing (2012) 236, pp. 21-36
Persistent link: https://www.econbiz.de/10010045450
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Museoparks and re-enchantment of the museum visits : an approach centred on visual ethnology
Mencarelli, Rémi; Pulh, Mathilde - In: Qualitative market research : an international journal 15 (2012) 2, pp. 148-164
Persistent link: https://www.econbiz.de/10010003215
Cover Image
Museums, consumers, and on-site experiences
Mencarelli, Rémi; Marteaux, Séverine; Pulh, Mathilde - In: Marketing intelligence & planning 28 (2010) 3, pp. 330-349
Persistent link: https://www.econbiz.de/10008418722