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Exploring the role of online consumer empowerment in reputation building: Research questions and hypotheses
Siano, Alfonso; Vollero, Agostino; Palazzo, Maria - In: The journal of brand management : an international journal 19 (2011) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10009287860
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Corporate communication management: A framework based on decision-making with reference to communication resources
Siano, Alfonso; Vollero, Agostino; Confetto, Maria Giovanna - In: Journal of marketing communications 19 (2013) 3, pp. 151-167
Persistent link: https://www.econbiz.de/10010138287
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A comparative analysis between US and Italian food companies on stakeholder realtionship via websites
Siano, Alfonso; Siglioccolo, Mario; Palazzo, Maria - In: International journal of electronic customer … 4 (2010) 2, pp. 180-195
Persistent link: https://www.econbiz.de/10009887558
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L'analisi strategica di un settore maturo : le conserve di pomodoro
Golinelli, Gaetano M.; Siano, Alfonso - In: Rassegna economica : rivista internazionale di economia … 60 (1996) 3, pp. 679-714
Persistent link: https://www.econbiz.de/10009942748