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The sports network: insights into the shifting balance of power
Wolfe, Rosita; Meenaghan, Tony; O'Sullivan, Paul - In: Journal of business research : JBR 55 (2002) 7, pp. 611
Persistent link: https://www.econbiz.de/10006723155
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INDUSTRIAL POLICY IN OPEN ECONOMIES - Beat 'em or Join 'am? Export Subsidies versus International Research Joint Ventures in Oligopolistic Markets
Neary, J.Peter; O'Sullivan, Paul - In: The Scandinavian journal of economics 101 (1999) 4, pp. 577-596
Persistent link: https://www.econbiz.de/10006048240
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Playpower - Sports meets marketing
Meenaghan, Tony; O'Sullivan, Paul - In: European journal of marketing : EJM 33 (1999) 3-4, pp. 241-249
Persistent link: https://www.econbiz.de/10006096854
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Metrics in Sponsorship Research—Is Credibility an Issue?
Meenaghan, Tony; O'Sullivan, Paul - In: Psychology & marketing 30 (2013) 5, pp. 408-416
Persistent link: https://www.econbiz.de/10010101365
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Editorial: The Passionate Embrace -- Consumer Response To Sponsorship
Meenaghan, Tony; O'Sullivan, Paul - In: Psychology & marketing 18 (2001) 2, pp. 87-94
Persistent link: https://www.econbiz.de/10006980504
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Ambush Marketing: The Ethical Issues
O'Sullivan, Paul; Murphy, Patrick - In: Psychology & marketing 15 (1998) 4, pp. 349-366
Persistent link: https://www.econbiz.de/10006993168