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ERP Marketing and Italian SMEs
Morabito, Vicenzo; Pace, Stefano; Previtali, Pietro - In: European management journal : publ. twice a year for … 23 (2005) 5, pp. 590-598
Persistent link: https://www.econbiz.de/10006232422
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Examining the boundary conditions of customer citizenship behaviour: a focus on consumption ritual
Gilde, Christian; Pace, Stefano; Pervan, Simon J.; … - In: Journal of strategic marketing 19 (2011) 7, pp. 619-632
Persistent link: https://www.econbiz.de/10009804393
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Global brand communities across borders: the Warhammer case
Cova, Bernard; Pace, Stefano; Park, David J. - In: International marketing review 24 (2007) 3, pp. 313-329
Persistent link: https://www.econbiz.de/10007749660
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Brand community of convenience products: new forms of customer empowerment ? the case ?my Nutella The Community?
Cova, Bernard; Pace, Stefano - In: European journal of marketing : EJM 40 (2006) 9-10, pp. 1087-1105
Persistent link: https://www.econbiz.de/10007302107
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Does Religion Affect the Materialism of Consumers? An Empirical Investigation of Buddhist Ethics and the Resistance of the Self
Pace, Stefano - In: Journal of business ethics : JOBE 112 (2013) 1, pp. 25-46
Persistent link: https://www.econbiz.de/10010063897
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Project Success:
Carù, Antonella; Cova, Bernard; Pace, Stefano - In: European management journal : publ. twice a year for … 22 (2004) 5, pp. 532-545
Persistent link: https://www.econbiz.de/10007785203