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The effect of corporate associations on consumer behaviour
Pérez, Andrea; Salmones, María del Mar García de los; … - In: European journal of marketing : EJM 47 (2013) 1, pp. 218-238
Persistent link: https://www.econbiz.de/10010071303
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The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry
Pérez, Andrea; Martínez, Patricia; Rodríguez del … - In: Service business 7 (2013) 3, pp. 459-481
Persistent link: https://www.econbiz.de/10010159911
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Customer Personal Features as Determinants of the Formation Process of Corporate Social Responsibility Perceptions
Pérez, Andrea; Rodríguez del Bosque, Ignacio - In: Psychology & marketing 30 (2013) 10, pp. 903-917
Persistent link: https://www.econbiz.de/10010175431
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The Role of CSR in the Corporate Identity of Banking Service Providers
Pérez, Andrea; Rodríguez del Bosque, Ignacio - In: Journal of business ethics : JOBE 108 (2012) 2, pp. 145-167
Persistent link: https://www.econbiz.de/10009978053
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Influence of Corporate Social Responsibility on Loyalty and Valuation of Services
Salmones, Ma del Mar García de los; Crespo, Angel Herrero - In: Journal of business ethics : JOBE 61 (2005) 4, pp. 369-386
Persistent link: https://www.econbiz.de/10007778521
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Los factores estímulo y personales como determinantes de la formación de la imagen de marca de los destinos turísticos : un estudio aplicado a los turistas que visitan un destino vacacional
San Martín Gutiérrez, Hector; Rodríguez del Bosque, … - In: Cuadernos de economía y dirección de la empresa : CEDE 43 (2010), pp. 37-63
Persistent link: https://www.econbiz.de/10009880157
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Tourist satisfaction a cognitive-affective model
del Bosque, Ignacio Rodríguez; Martín, Héctor San - In: Annals of tourism research : ATR ; a social sciences journal 35 (2008) 2, pp. 551-574
Persistent link: https://www.econbiz.de/10008893533