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Consumer behavior models and their use by firmd
Pras, Bernard - In: Der Markt : international journal of marketing 22 (1983) 3, pp. 104-118
Persistent link: https://www.econbiz.de/10009853295
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30 ans déjà !
Pras, Bernard - In: Revue française de gestion : hommes et techniques (2005) 158, pp. 7-12
Persistent link: https://www.econbiz.de/10007951010
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Marketing et crise
Pras, Bernard - In: Revue française de gestion : hommes et techniques 193 (2009) 3, pp. 43-51
Persistent link: https://www.econbiz.de/10008710410
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Determinants of market success for commercial movies
Choffray, Jean-Marie; Pras, Bernard - In: Der Markt : international journal of marketing 19 (1980) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10009853247
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Simulating in-store lighting and temperature with visual aids: methodological propositions and SOR effects
Briand Decr, Gwenalle; Pras, Bernard - In: The international review of retail, distribution and … 23 (2013) 4, pp. 363-393
Persistent link: https://www.econbiz.de/10010142039
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Marketing et crise. Entre des réponses de fond et le marketing de la crise
Pras, Bernard - In: Revue française de gestion : hommes et techniques (2009) 193, pp. 43-50
Persistent link: https://www.econbiz.de/10008264223
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INTRODUCTION
Pras, Bernard - In: Revue française de gestion : hommes et techniques (2001) 134, pp. 62-65
Persistent link: https://www.econbiz.de/10007970410
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WHAT DOES THE FUTURE HOLD FOR ASIAN-STYLE MANAGEMENT?
Cova, Bernard; Pras, Bernard - In: Revue française de gestion : hommes et techniques (1995) 103, pp. 20-34
Persistent link: https://www.econbiz.de/10007975083
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La résilience du marketing
Pras, Bernard - In: Revue française de gestion : hommes et techniques (2012) 228, pp. 59-86
Persistent link: https://www.econbiz.de/10010094568