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Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, M.; Vriens, M.; Bijmolt, T.H.A.; Krijnen, W.; … - In: International journal of research in marketing : IJRM ; … 15 (1998) 1, pp. 71-78
Persistent link: https://www.econbiz.de/10006201835
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The effects of alternative methods of collecting similarity data for Multidimensional Scaling
Bijmolt, T.H.A.; Wedel, M. - In: International journal of research in marketing : IJRM ; … 12 (1995) 4, pp. 363
Persistent link: https://www.econbiz.de/10006212969
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Targeting and timing promotional activities: An agent-based model for the takeoff of new products
Delre, S.A.; Jager, W.; Bijmolt, T.H.A.; Janssen, M.A. - In: Journal of business research : JBR 60 (2007) 8, pp. 826-835
Persistent link: https://www.econbiz.de/10007744836