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Barnes, Bradley R.
25
Wang, Cheng Lu
22
Lin, Xiaohua
5
Shi, Yizheng
5
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3
Siu, Noel Y.M.
3
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3
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Industrial marketing management : the international journal for industrial and high-tech firms
8
International marketing review
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of business ethics : JOBE
2
Journal of world business : JWB
2
Marketing intelligence & planning
2
Psychology & marketing
2
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2
Total quality management
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
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1
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1
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1
International journal of enterprise network management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of technology marketing : IJTMkt
1
Journal for global business advancement : JGBA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of international marketing and marketing research
1
Journal of marketing management : MM
1
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1
Journal of strategic management education : JSME
1
Management international review : mir ; journal of international business
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R & D management
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Young consumers : insight and ideas for responsible marketers
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OLC EcoSci
ECONIS (ZBW)
126
Other ZBW resources
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RePEc
8
USB Cologne (EcoSocSci)
1
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Conflict Handling Styles in International Joint Ventures: A Cross-cultural and Cross-national Comparison
Wang, Cheng Lu
;
Lin, Xiaohua
;
Chan, Allan K.K.
;
Shi, Yizheng
- In:
Management international review : mir ; journal of …
45
(
2005
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10006753254
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2
The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
Wang, Cheng Lu
;
Siu, Noel Y.M.
;
Barnes, Bradley R.
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 819-825
Persistent link: https://www.econbiz.de/10008897139
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3
Country image, product image and consumer purchase intention: Evidence from an emerging economy
Wang, Cheng Lu
;
Li, Dongjin
;
Barnes, Bradley R.
;
Ahn, …
- In:
International business review : the official journal of …
21
(
2012
)
6
,
pp. 1041-1052
Persistent link: https://www.econbiz.de/10010034803
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4
The measurement of guanxi: Introducing the GRX scale
Yen, Dorothy A.
;
Barnes, Bradley R.
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 97-109
Persistent link: https://www.econbiz.de/10008814587
Saved in:
5
The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
Wang, Cheng Lu
;
Siu, Noel Y.M.
;
Barnes, Bradley R.
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 819-824
Persistent link: https://www.econbiz.de/10008135882
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6
Technological capabilities and international production strategy of firms: the case of foreign direct investment in China
Shi, Yizheng
- In:
Journal of world business : JWB
36
(
2001
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10005892969
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7
An empirical study of relationship quality in a service setting: a Chinese case
Chen, Zhen Xiong
;
Shi, Yizheng
;
Dong, Da-Hai
- In:
Marketing intelligence & planning
26
(
2008
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10007918797
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8
ARTICLES - Organizational Buying and Advertising Agency-Client Relationships in China
Prendergast, Gerard
;
Shi, Yizheng
;
West, Douglas
- In:
Journal of advertising : official publication of the …
30
(
2001
)
2
,
pp. 61-72
Persistent link: https://www.econbiz.de/10008119661
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9
Technological Assets and the Strategy of Foreign Firms to Enter the China Market
Shi, Yizheng
- In:
Journal of international marketing and marketing research
23
(
1998
)
3
,
pp. 129-138
Persistent link: https://www.econbiz.de/10006991749
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10
Guest editorial: Little Emperors: the future of China's consumer market
Wang, Cheng Lu
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 95-97
Persistent link: https://www.econbiz.de/10009052250
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