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Journal of marketing
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Review of agricultural economics : RAE
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ECONIS (ZBW)
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Case Studies - Bainbridge Festive Foods
House, Lisa
;
Hood, Ken
- In:
Review of agricultural economics : RAE
22
(
2000
)
2
,
pp. 607
Persistent link: https://www.econbiz.de/10006981412
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Comparative Versus Noncomparative Advertising: A Meta-Analysis
Grewal, Dhruv
;
Kavanoor, Sukumar
;
Fern, Edward F.
; …
- In:
Journal of marketing
61
(
1997
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10005981655
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