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An Empirical Analysis of Umbrella Branding
Erdem, Tulin - In: Journal of marketing research : JMR 35 (1998) 3, pp. 339-351
Persistent link: https://www.econbiz.de/10006669537
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Decision-making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets
Erdem, Tulin; Keane, Michael P. - In: Marketing science : the marketing journal of the … 15 (1996) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10006934437
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The economic impact of a mega-multi-mall: Estimation issues in the case of West Edmonton Mall
Finn, Adam; Erdem, Tulin - In: Tourism management : research, policies, practice 16 (1995) 5, pp. 367-374
Persistent link: https://www.econbiz.de/10006861014
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Enriching Scanner Panel Models with Choice Experiments - Joint use of scanner panel and experimental choice data.
Swait, Joffre; Andrews, Rick L. - In: Marketing science : the marketing journal of the … 22 (2003) 4, pp. 442-460
Persistent link: https://www.econbiz.de/10006884376
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"The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models"
Swait, Joffre; Louviere, Jordan - In: Journal of marketing research : JMR 30 (1993) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10006690589
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Brand Credibility, Brand Consideration, and Choice
Erdem, Tülin; Swait, Joffre - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 191-198
Persistent link: https://www.econbiz.de/10006646311
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The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior
Swait, Joffre; Erdem, Tülin - In: Journal of marketing research : JMR 39 (2002) 3, pp. 304-320
Persistent link: https://www.econbiz.de/10006653472
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The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching
Swait, Joffre; Adamowicz, Wiktor - In: Journal of consumer research : JCR ; an … 28 (2001) 1, pp. 135-148
Persistent link: https://www.econbiz.de/10006658645
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Combining sources of preference data
Hensher, David; Louviere, Jordan; Swait, Joffre - In: Journal of econometrics 89 (1999) 1, pp. 197-222
Persistent link: https://www.econbiz.de/10006786606
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Perceptions versus Objective Measures of Environmental Quality in Combined Revealed and Stated Preference Models of Environmental Valuation
Adamowicz, Wiktor; Swait, Joffre; Boxall, Peter; … - In: Journal of environmental economics and management : … 32 (1997) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10006476874