Narrow search
Showing 1 - 10 of 20
Cover Image
Competitive intelligence and firm's performance in emerging markets: an exploratory study in India
Adidam, Phani Tej; Banerjee, Madhumita; Shukla, Paurav - In: The journal of business & industrial marketing 27 (2012) 3, pp. 242-255
Persistent link: https://www.econbiz.de/10009830090
Cover Image
Does the level of experience have an effect on CRM programs? Exploratory research findings
Hart, Susan; Hogg, Gillian; Banerjee, Madhumita - In: Industrial marketing management : the international … 33 (2004) 6, pp. 549
Persistent link: https://www.econbiz.de/10006244191
Cover Image
Measuring customer loyalty to product variants
Singh, Jaywant; Ehrenberg, Andrew; Goodhardt, Gerald - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 513-532
Persistent link: https://www.econbiz.de/10008210218
Cover Image
Measuring customer loyalty to product variants
Singh, Jaywant; Ehrenberg, Andrew; Goodhardt, Gerald - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 513-532
Persistent link: https://www.econbiz.de/10008210777
Cover Image
Online grocery shopping: the influence of situational factors
Hand, Chris; Riley, Francesca Dall'Olmo; Harris, Patricia; … - In: European journal of marketing : EJM 43 (2009) 9, pp. 1205-1219
Persistent link: https://www.econbiz.de/10008316443
Cover Image
Understanding Corporate Social Responsibility and Product Perceptions in Consumer Markets: A Cross-cultural Evaluation
Singh, Jaywant; Salmones Sanchez, Maria del Mar Garcia; … - In: Journal of business ethics : JOBE 80 (2008) 3, pp. 597-612
Persistent link: https://www.econbiz.de/10008061263
Cover Image
New Brand Extensions: Patterns of Success and Failure
Singh, Jaywant; Scriven, John; Clemente, Maria; Lomax, Wendy - In: Journal of advertising research 52 (2012) 2, pp. 234-243
Persistent link: https://www.econbiz.de/10009998277
Cover Image
In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ: Affirming Andrew Ehrenberg's Principles
Uncles, Mark; Kennedy, Rachel; Nenycz-Thiel, Magda; … - In: Journal of advertising research 52 (2012) 2, pp. 252-262
Persistent link: https://www.econbiz.de/10009998279
Cover Image
The differential impact of brand equity on B2B co-branding
Kalafatis, Stavros P.; Remizova, Natalia; Riley, Debra; … - In: The journal of business & industrial marketing 27 (2012) 8, pp. 623-635
Persistent link: https://www.econbiz.de/10010034266
Cover Image
An exploratory study conceptualising marketing thought in entrepreneurial medium-sized firms in high-tech and conventional industries in France, Germany and Italy
Perks, Keith J.; Shukla, Paurav - In: International journal of entrepreneurship and small business 6 (2008) 2, pp. 192-211
Persistent link: https://www.econbiz.de/10009867753