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Examining the Firm's Value Creation Process: A Managerial Perspective of the Firm's Value Offering Strategy and Performance
O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-672
Persistent link: https://www.econbiz.de/10009798723
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The relationship between business orientations and brand performance: A cross-national perspective
Ngo, Liem Viet; O'Cass, Aron - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 684-714
Persistent link: https://www.econbiz.de/10009801973
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Winning through innovation and marketing: Lessons from Australia and Vietnam
O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1319-1330
Persistent link: https://www.econbiz.de/10009806457
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Achieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron; Ngo, Liem Viet - In: The journal of services marketing 25 (2011) 7, pp. 489-497
Persistent link: https://www.econbiz.de/10009340290
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Relationship marketing in Vietnam: an empirical study
Hau, Le Nguyen; Ngo, Liem Viet - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 222-236
Persistent link: https://www.econbiz.de/10009846260
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Innovation and business success: The mediating role of customer participation
Ngo, Liem Viet; O'Cass, Aron - In: Journal of business research : JBR 66 (2013) 8, pp. 1134-1142
Persistent link: https://www.econbiz.de/10010119589
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ACHIEVING ALLIANCE INNOVATION VIA ALLIANCE LEARNING: AN EMPIRICAL STUDY
BUCIC, TANIA; NGO, LIEM VIET - In: International journal of innovation management 17 (2013) 4
Persistent link: https://www.econbiz.de/10010173831
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Market orientation versus innovative culture: two routes to superior brand performance
O'Cass, Aron; Ngo, Liem Viet - In: European journal of marketing : EJM 41 (2007) 7-8, pp. 868-887
Persistent link: https://www.econbiz.de/10007763288
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Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet; O'Cass, Aron - In: Industrial marketing management : the international … 38 (2009) 1, pp. 45-59
Persistent link: https://www.econbiz.de/10008162552
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Balancing external adaptation and internal effectiveness: Achieving better brand performance
O'Cass, Aron; Ngo, Liem Viet - In: Journal of business research : JBR 60 (2007) 1, pp. 11-20
Persistent link: https://www.econbiz.de/10007392015